The theorist, Chris Anderson, created the Long Tail Theory. This is that niche make just as much money as "hit" products. This is due to Niche artists now have the opportunities to make money from the way that people can access their content online. The theory includes most of the entertainment industry such as music, film, tv and books. The reason that the Long Tail Theory is so relevant is that so many stores such as blockbusters have closed down due to them not being able to stock everything, generally they only have the hits. This means that audiences were not able to access the content that we are today. Amazon allows for users to access the largest variety of different products as they do not have shops but just warehouses. The coming about of Amazon has lead to other entertainment shops shutting down. Web 3.0 is the growth of the internet which has made it smarter to give users personal recommendations due to what they have been looking at. By doing this it allows for the audience to access different products that they may not have done if they were to buy a physical copy. If we are looking at music, there are different music recommendations all over different social media platforms, this could be in the form of personalised adverts which are personal recommendation from the music you have been listening to. Spotify creates "Daily Mixes" which are playlists which contain music that they believe you may like due to the different types of music that you currently listen to. Another way in which social media allows for recommendations is down to friends or followers and the content they post. Instagram allows for you to post links to spotify artists or certain songs, by your followers posting that, it allows for users to click on the link and visit the website to listen to the song that your friend is loving at the minute. This means that it unlocks more content meaning that niche musicians have more of a platfrom to promote and spread their work meaning that they get more exposure and therefore create money when before their music would be hard to access unless you were specifically looking for it.
https://musicindustryblog.wordpress.com/2014/03/04/the-death-of-the-long-tail/
This article disagrees with the longtail theory due to research which they have done which actually proves that consumers still stream the music of the "top artists" and listen to their hits even though they have the means to listen to niche music. It agrees that the concept of the Long Tail Theory seems
I agree with the Long Tail Theory because it allows exposure for indie artists. Without music streaming and subs
