There are similarities between all of Drake’s social media channels due to the type of content that he posts on them. There are instances when Drake has posted the exact same post on channels such as Facebook, Instagram and Twitter, with most of these having the same captions. On the 27th of May 2018, Drake posted the links to his single “I’m Upset” from the album Scorpion, this the same image of the album artwork on all three social media channels. By Drake posting this on three different social media platforms it means that no matter which channels his use they will see the post. It is also is synergy which means that if the follows to see the link on more than one platform, they may be more likely to click on it due to the seeing it more times. All of the social media channels that Drake posts on allows him to interact with followers, this is a good way for Drake to engage with his followers. On Instagram, Drake is able to reply to comments, he can also use features on his Instagram story such as polls which allow for audience engagement. Whereas on a platform such as twitter he can interact through quote tweeting his fans retweeting different content. On all of the social media channels, Drake can gain followers which means that the content he posts will appear on his follower's timelines.
However there are differences between some social media channels, this is apparent through the features available. On Twitter, you can only write a certain number of characters in a tweet meaning that Drake would only be able to write something short and snappy whereas of a channel like Facebook the status can be a lot longer. The links to different music platforms are different depending on the channel, on Instagram you can link directly to Spotify via your story whereas on Facebook, drake links to iTunes and Apple music, this means that he gets streams on a range of different music channels.
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