Campaign Objectives

LO3 and LO4 Campaign Objectives

It is important you understand the objectives of a social media campaign before you plan one.

High-profile social media campaigns over the past few years can be found at the websites I have sent you.

1. Create a mind map identifying what channels were used, frequency of distribution and content to promote the product/brand.

2. Then think about three main objectives/goals of the campaign and assess why you think the social media campaign was successful.

3. Target audience should be referenced and a consideration of supporting advertising should be given.

Spotify's 2018 social media campaign was successful due to how innovative it was. The idea was something that hadn't been seen before and used data that Spotify had collected during 2017 to create big billboards. The campaign took data offline and created a physical advertising campaign which was then put back online via fans. This was done through people taking selfies in front of the billboards due to them having their favourite artists on such as Ed Sheeran and then posting these back onto social media meaning Spotify got more free marketing and reached a wider audience. 

One of the main objectives