Social media channels are any social media or an online tool where you can communicate with other people. This is platforms like Twitter, Facebook and Instagram.
To regulate is to monitor your own content. You have to self-regulate which is thinking about what you put online and the effect of others. This is like when the BBCF monitor what film producers put in a film.
Media producers are the people or institutions that make media products.
A prosumer is a small group of people or individual that uses internet technology to help make and market their own media content.
Wikinomics - Tapscott and Williams (2006)
Due to the power of the internet, the way we spend money has changed. We can buy and sell products, make products to sell and put work online to make money and showcase their work. There is capacity for things to be stored online.
Web 2.0 is the second stage of the internet. This includes things such as youtube and facebook, where the audience and users are able to interact with the products more. This was between 2005 and 2012.
UGC stands for user-generated content which is content made by people and the prosumer. This could be things such as youtube or SoundCloud. UGC links to Wikinomics.
The Long Tail is a theory that old and niche content makes just as much money as popular content.
Convergence culture is where new meets the old, this is like a smartphone as technologies have come together to provide more services. It started off as a
Participatory culture is where everyone can make UGC and now everyone can come together to make their own content.
Social TV is talking about programmes or films whilst they are being broadcast
Second screening is having a second screen like a phone or tablet in front of you whilst watching a TV programme.
Viral is when something spreads very quickly.
Global reach is the way in which a product has the potential to reach a global audience owing to new methods of distribution and marketing (i.e the internet and video on demand (VoD) services).
Crowdfunding is where you use websites to get funding for your product that you have an idea for.
Crowdsourcing is where you source personnel with specialist skills to help you create something.
Global Village is the idea that physical boundaries between countries appear smaller owing to new media technologies, and that because of this, the world is actually one big village where everyone can communicate with each other in an instant. The theories who discussed this originally was Marshall McLuhan (1964).
A digital divide is there are people in the world that cannot access technology. This is something you don't find in the Uk but in somewhere like India, there are very rich people who can access technology and then people that live in a remote, poor area who don't have access.
Moral panic is whn a problem is society is blamed on something else. This is a theory by Stanley Cohen (1972).
Social media measurement or 'social media monitoring' is a way of computing popularity of a brand or company by extracting information from social media channels. For example it is used to see the reach a brands posts like nike compared to that of Adidas.
Social media measuring may connect to the Application Programming Interface (API) provided by social platforms that are created for 3rd party developers to develop their own applications and services that access data. An API is useful to see what happens after a user has clicked on a social media marketing campaign. This lets the company know whether people have made a purchase after they have clicked on the campaign. API works by gathering data from different websites and then performs analysis based on different metrics. This could be time spent on the page, click through rate, content share comments, text analysis, text analytics to identify positive or negative emotions about the brand.
Participatory culture is where everyone can make UGC and now everyone can come together to make their own content.
Social TV is talking about programmes or films whilst they are being broadcast
Second screening is having a second screen like a phone or tablet in front of you whilst watching a TV programme.
Viral is when something spreads very quickly.
Global reach is the way in which a product has the potential to reach a global audience owing to new methods of distribution and marketing (i.e the internet and video on demand (VoD) services).
Crowdfunding is where you use websites to get funding for your product that you have an idea for.
Crowdsourcing is where you source personnel with specialist skills to help you create something.
Global Village is the idea that physical boundaries between countries appear smaller owing to new media technologies, and that because of this, the world is actually one big village where everyone can communicate with each other in an instant. The theories who discussed this originally was Marshall McLuhan (1964).
A digital divide is there are people in the world that cannot access technology. This is something you don't find in the Uk but in somewhere like India, there are very rich people who can access technology and then people that live in a remote, poor area who don't have access.
Moral panic is whn a problem is society is blamed on something else. This is a theory by Stanley Cohen (1972).
Social media measurement or 'social media monitoring' is a way of computing popularity of a brand or company by extracting information from social media channels. For example it is used to see the reach a brands posts like nike compared to that of Adidas.
Social media measuring may connect to the Application Programming Interface (API) provided by social platforms that are created for 3rd party developers to develop their own applications and services that access data. An API is useful to see what happens after a user has clicked on a social media marketing campaign. This lets the company know whether people have made a purchase after they have clicked on the campaign. API works by gathering data from different websites and then performs analysis based on different metrics. This could be time spent on the page, click through rate, content share comments, text analysis, text analytics to identify positive or negative emotions about the brand.
